12 Best Affiliate Marketing Tools for Sellers in 2025 (Ranked)

Affiliate marketing is more than just sharing links; it’s a powerful engine for building authentic creator partnerships that drive real revenue, especially for Amazon sellers. But with countless platforms available, finding the right fit can feel overwhelming. This guide cuts through the noise, delivering a clear, comparative review of the best affiliate marketing tools for 2025. We'll break down the core features, pricing, and ideal use cases for top-tier options, from broad best affiliate marketing platforms to specialized solutions built for the Amazon ecosystem.

Whether you're a growing Amazon brand aiming to scale creator relationships or an established business seeking a sophisticated affiliate tracking platform, this list will help you choose wisely. A great tool not only manages your partners but also helps you identify new revenue streams, like finding the best AI affiliate programs to join.

Our goal is simple: to provide the detailed insights you need to make an informed decision and scale your affiliate program effectively. Each review covers different tool categories, key features, pricing models, and ideal use cases to help you find the perfect tool to unlock scalable growth for your brand.

1. Coral

Best For: Amazon sellers seeking comprehensive creator partnerships with advanced attribution and Brand Referral Bonus benefits.

Coral positions itself as the standout choice for Amazon sellers, delivering a powerful, Amazon-native solution for building and managing creator partnerships. Instead of juggling disparate systems, Coral centralizes the entire affiliate lifecycle, from recruiting and onboarding influencers to tracking performance and managing payouts. Its core strength lies in its deep integration with Amazon, making it an indispensable platform for brands serious about maximizing the value of external traffic.

The platform’s standout feature is its direct use of Amazon Attribution, which provides reliable, closed-loop tracking from an influencer’s link click directly to a sale. This eliminates the guesswork common with other systems. Brands can create a professional, branded affiliate program landing page in minutes, approve specific creators, and assign custom commission rates for each partner, offering far more control than standard affiliate marketing tools.

Key Features & Benefits

For Amazon sellers, this level of control and accuracy is a game-changer. Coral not only streamlines operations but also unlocks significant financial incentives.

Amazon Attribution Integration: Ensures precise, verifiable sales tracking, so you know exactly which affiliates and campaigns are driving revenue.
Brand Referral Bonus Optimization: The platform is built to help you capitalize on the 10% bonus credit Amazon offers on sales from external traffic, effectively boosting your profit margins on every referred sale.
Customizable Commission Rates: Set unique commission structures for different affiliates, allowing you to reward top performers and incentivize new partners.
Creator-Friendly Platform: Affiliates get a simple dashboard to generate tracked links and monitor their earnings transparently, encouraging long-term collaboration.

Pricing Models

Coral offers a flexible pricing model designed to scale with your brand.

Free Plan: Get started with full feature access and a 5% fee on affiliate-driven sales.
Growth Plan: For $97/month, this plan removes all sales fees and adds support for unlimited affiliates and a custom branded domain.
Enterprise: Custom pricing is available for large-scale sellers needing API access, advanced reporting, and dedicated support.

Ideal Use Cases: This tool is perfect for Amazon Brand Registry sellers who want to build a high-performing creator program, automate payout management, and maximize their earnings from the Amazon Brand Referral Bonus.

Website: coral.ax

2. impact.com

Best For: SMBs to enterprise brands needing a unified platform to manage diverse partnership types.

impact.com is an all-in-one partnership platform that consolidates affiliate, creator, influencer, and referral programs into a single, powerful dashboard. It stands out as one of the best affiliate marketing tools because it offers enterprise-grade features that scale from small businesses to global brands, making it a robust solution for managing diverse partnership ecosystems.

For Amazon sellers, this means you can manage traditional affiliates alongside creators driving traffic to your Amazon listings, all within one platform. Its comprehensive tracking and automation simplify everything from partner onboarding to payouts.

Key Features & Benefits

impact.com provides advanced tools for Amazon sellers looking to expand beyond basic affiliate links.

Unified Program Management: Manage your Amazon Brand Referral Bonus program alongside your direct-to-consumer affiliate efforts. This creates a centralized view of your entire partnership strategy.
Partner Discovery Marketplace: Use the marketplace to find and recruit new affiliates and creators who are already driving traffic for brands in your niche.
Cross-Device Tracking: Accurately attribute sales even when a customer clicks on a mobile device and completes the purchase on a desktop, ensuring partners are credited correctly.

Pricing Models

Custom Pricing: Pricing is quote-based and tailored to the needs of the business. You must contact sales for details.

Ideal Use Cases: A great fit for established brands that manage multiple types of partnerships (affiliates, influencers, brand-to-brand) and require a centralized, scalable solution with deep analytics.

Website: impact.com

3. CJ (Commission Junction)

Best For: Brands seeking access to a massive, established network of global publishers.

CJ (formerly Commission Junction) is one of the oldest and most established affiliate marketing networks globally. It functions as a massive marketplace connecting advertisers (like Amazon sellers) with tens of thousands of publishers and creators. Its inclusion among the best affiliate marketing tools is due to its sheer scale, offering access to a deep pool of potential partners that smaller networks can't match.

The platform is built on a mature technology stack, providing reliable tracking, in-depth analytics, and a robust global payments infrastructure. For Amazon brands looking to expand beyond their immediate creator network and tap into established, high-traffic publishers, CJ provides a vetted and powerful solution.

Key Features & Benefits

For Amazon sellers, CJ is the gateway to partnerships with major publications, bloggers, and content sites.

Advertiser & Publisher Marketplace: Search the extensive publisher directory to find partners that align with your niche. Filter by category, promotional method, or geographic location to recruit relevant affiliates for your Amazon products.
Advanced Tracking: Leverage CJ's cross-device and cookieless tracking capabilities to ensure you accurately attribute sales, even as consumer privacy standards evolve. This is crucial for understanding the full impact of your affiliate efforts.
Analytics & Reporting: Use the platform's reporting suite to monitor performance metrics like EPC (earnings per click), conversion rates, and new-to-file customer acquisition. This data helps optimize your program and reward top-performing partners.

Pricing Models

Network Fees: Advertiser pricing and program setup costs are not publicly listed and typically involve network access fees and a percentage of commissions.

Ideal Use Cases: Best for medium-to-large businesses looking to tap into a vast network of traditional publishers, large content sites, and international affiliates.

Website: cj.com

4. ShareASale

Best For: Small to mid-sized e-commerce businesses looking for a user-friendly affiliate network.

ShareASale is a long-standing affiliate network, now part of Awin, that is particularly popular with small-to-midsize businesses and niche content creators. It’s one of the best affiliate marketing tools for merchants looking to tap into an established ecosystem of publishers, making it simple to launch a program, recruit partners, and manage payouts all in one place. Its strength lies in its vast network and straightforward merchant tools.

For Amazon sellers expanding their DTC presence, ShareASale offers a reliable way to build a traditional affiliate program that complements direct-to-Amazon traffic strategies. It helps you diversify your marketing channels beyond Amazon's ecosystem.

Key Features & Benefits

Amazon sellers can use ShareASale to build an off-Amazon affiliate channel that drives brand awareness and sales.

Merchant Dashboard: Use the central dashboard to set up your program, upload marketing assets like banners and text links, and monitor performance analytics from your recruited affiliates.
Affiliate Recruitment Tools: Leverage the network's discovery tools to find and invite relevant bloggers, influencers, and niche website owners to join your program and promote your products.
Integrated Payouts: The platform handles all commission calculations and payments to affiliates, streamlining your administrative workload. This ensures your partners are paid accurately and on time.

Pricing Models

Setup & Monthly Fees: Requires a one-time setup fee and a recurring monthly platform fee, plus network fees on top of affiliate commissions.

Ideal Use Cases: Ideal for DTC brands and small businesses that want a simple, all-in-one network to launch their first affiliate program and connect with bloggers and content creators.

Website: www.shareasale.com

5. PartnerStack

Best For: B2B SaaS companies focused on scaling through affiliate, referral, and reseller channels.

PartnerStack is a powerful partnerships platform designed specifically for B2B SaaS companies. It stands out by managing the entire partner lifecycle, from affiliates and referrals to complex reseller relationships, all within a single ecosystem. Unlike general-purpose tools, its entire focus is on scaling software partnerships.

The platform includes a B2B-focused marketplace, helping SaaS businesses discover and recruit relevant partners who already promote similar software. This makes it one of the best affiliate marketing tools for companies looking to accelerate growth through channel sales and not just traditional affiliate marketing.

Key Features & Benefits

While not built for Amazon sellers, understanding its model can inform your strategy.

B2B Partner Marketplace: Use the marketplace to discover and recruit partners who are already experts in selling complementary software.
Automated Partner Journeys: Create automated onboarding sequences, training materials, and commission triggers to efficiently scale different types of partnerships.
Multi-Channel Management: Manage affiliates, referral partners, and resellers from one dashboard, ensuring consistent tracking and payment across all channels.

Pricing Models

Custom/Quote-Based: Pricing is not public and is tailored to the specific needs and scale of the SaaS business.

Ideal Use Cases: The go-to platform for B2B SaaS businesses aiming to build and manage a multi-channel partner program that includes affiliates, referral partners, and resellers.

Website: partnerstack.com

6. Refersion

Best For: E-commerce brands, particularly on Shopify, wanting to manage their own affiliate program.

Refersion is an ecommerce-first affiliate and influencer tracking platform designed to help merchants launch and manage their own programs. It has gained popularity within the Shopify ecosystem but serves as a strong affiliate marketing tool for any DTC brand, including Amazon sellers driving external traffic to their listings. The platform excels at tracking affiliate links, managing coupon codes, and automating partner payments.

For sellers who operate both a DTC site and an Amazon storefront, Refersion can manage the DTC side of their affiliate program seamlessly. Its focus on first-party tracking and integration capabilities makes it a reliable choice for brands that want full ownership over their affiliate marketing data and relationships.

Key Features & Benefits

While not built for Amazon's Brand Referral Bonus, Refersion is excellent for managing a program on your own website.

Ecommerce App Integrations: If you use Shopify, BigCommerce, or a similar platform alongside Amazon, you can use Refersion’s strong integrations to manage your DTC affiliate program effortlessly.
Unlimited Affiliates & Offers: All plans support unlimited affiliates and offers, allowing you to scale your program without being penalized as you grow your partner base.
Automated Payouts: Connect your PayPal or use Trolley (formerly Payment Rails) for one-click payouts, simplifying the commission payment process and saving administrative time.

Pricing Models

Tiered Pricing: Offers several plans starting around $99/month, with some higher tiers including a percentage-of-sales fee.

Ideal Use Cases: A strong choice for e-commerce merchants on platforms like Shopify or BigCommerce who need a dedicated tool to manage affiliates and influencers for their own website.

Website: www.refersion.com

7. Post Affiliate Pro

Best For: Brands that require a highly customizable, self-hosted affiliate software solution.

Post Affiliate Pro is a powerful, self-hosted affiliate software that allows merchants to build, manage, and track their own affiliate programs from the ground up. Unlike public networks, it gives you complete control over your partnerships, making it one of the best affiliate marketing tools for brands wanting a fully customized solution. You own the data, set the rules, and build direct relationships with your affiliates.

Its strength lies in its extensive customization and integration capabilities. For Amazon sellers who also run a DTC site, Post Affiliate Pro can manage the off-Amazon program while you use a specialized tool like Coral to handle Amazon attribution and creator payouts. This dual-platform approach ensures comprehensive tracking across all your sales channels.

Key Features & Benefits

For sellers managing both an Amazon storefront and a separate e-commerce site, Post Affiliate Pro provides the tools needed for the non-Amazon part of your affiliate strategy.

Advanced Commission Rules: Set up complex commission structures, including recurring, lifetime, and multi-tier commissions, to incentivize top-performing affiliates on your DTC site.
Extensive Integrations: With over 220 integrations, you can connect it to your existing e-commerce platform (like Shopify or BigCommerce) and marketing stack for seamless data flow.
Unlimited Affiliates: All plans support an unlimited number of affiliates, allowing your program to scale without incurring higher costs as you grow your network.

Pricing Models

Published Plans: Offers transparent, tiered monthly plans with a free trial available. Pricing scales with tracking requests and features.

Ideal Use Cases: Best for businesses that want complete ownership and control over their affiliate program data and are comfortable with a more hands-on, self-managed approach.

Website: postaffiliatepro.com

8. Everflow

Best For: Agencies, networks, and large brands needing advanced analytics and scale.

Everflow is a robust partner and affiliate platform designed for brands, agencies, and networks looking to manage and scale their programs. It moves beyond simple link tracking, offering a comprehensive suite for managing affiliates, influencers, and other performance-based channels. Its powerful features make it one of the best affiliate marketing tools for businesses ready to handle significant volume.

The platform stands out with its deep reporting, API access, and payment workflows, which are essential for growing programs. Everflow is particularly well-suited for users who need advanced capabilities like white-labeling their affiliate portal to maintain brand consistency across all partner interactions.

Key Features & Benefits

For Amazon sellers expanding beyond basic programs, Everflow provides the infrastructure for scale.

Multi-Channel Tracking: Use this to manage both traditional affiliates and influencers from a single dashboard. This allows you to compare performance across different partner types.
Deep Reporting: Leverage funnel and cohort views to understand customer journeys and partner value over time. This data is critical for optimizing commissions and campaign focus.
White-Label Options: Customize the affiliate portal with your own branding. This offers a more professional and integrated experience for your creator partners.

Pricing Models

Tiered Plans: Starts at a higher price point (e.g., $750/month) and is designed for businesses managing significant partner volume.

Ideal Use Cases: A powerful choice for marketing agencies, affiliate networks, and large-scale brands that require deep analytics, white-labeling, and the ability to manage complex partner ecosystems.

Website: everflow.io

9. Voluum

Best For: Performance marketers and media buyers focused on optimizing paid ad campaigns.

Voluum is a sophisticated ad and affiliate campaign tracker designed for performance marketers and media buyers who rely on paid traffic. It centralizes campaign tracking, automates traffic routing, and provides advanced anti-fraud tools to maximize the ROI from paid media spend. Unlike platforms focused on creator relationship management, Voluum is built for the technical side of optimizing large-scale affiliate campaigns.

Its strength lies in providing granular data and powerful automations, making it one of the best affiliate marketing tools for users who need to manage complex traffic flows from multiple sources. For a deeper dive into how such systems work, you can learn more about the fundamentals of affiliate link tracking.

Key Features & Benefits

For Amazon sellers running extensive paid campaigns to their listings, Voluum offers powerful optimization.

Rule-Based Automations: Set up rules to automatically pause underperforming traffic sources or redirect budgets to your most profitable campaigns, saving you from manual adjustments.
Anti-Fraud Kit: Use this feature to detect and block bot traffic from your paid campaigns, ensuring you are only paying for real human visitors and protecting your ad spend.
Deep Reporting: Analyze your campaign data with dozens of data points to understand which ads, landing pages, and traffic sources are driving the best results for your Amazon products.

Pricing Models

Tiered Plans: Pricing is based on the number of "events" (clicks, visits, conversions) tracked per month, with caps and overage fees on each plan.

Ideal Use Cases: Essential for professional media buyers and performance marketers who need to track, optimize, and automate large-scale paid advertising campaigns across multiple traffic sources.

Website: voluum.com

10. G2

Best For: Initial research and comparing user reviews of different platforms.

G2 isn't a single affiliate tool but a massive software review marketplace. It earns its spot on our list of the best affiliate marketing tools because it's the ideal starting point for your research. Instead of relying on marketing copy, you can compare dozens of platforms using thousands of verified user reviews. This lets you see what real users think about different solutions.

Its continuously updated 'Affiliate Marketing Software' category allows you to see how different platforms stack up head-to-head. G2 excels at helping you shortlist potential tools before committing to demos or trials.

Key Features & Benefits

For Amazon sellers, G2 provides a crucial first step in finding the right platform.

Side-by-Side Comparisons: Use this feature to directly compare platforms like Coral with competitors on features, ease of use, and quality of support.
Verified User Reviews: Read honest feedback from other ecommerce entrepreneurs. Look for reviews that mention "Amazon," "Brand Referral Bonus," or "creator partnerships" to find relevant experiences.
Company Size Filters: Narrow down the options to find platforms best suited for small businesses, mid-market, or enterprise-level sellers, ensuring the tool fits your operational scale.

Pricing Models

Free to Use: G2 is a free directory for buyers; pricing information for listed tools varies by vendor.

Ideal Use Cases: The perfect starting point for any business beginning its search for affiliate software, allowing for unbiased comparison based on real user feedback.

Website: g2.com/categories/affiliate-marketing

11. Capterra

Best For: Getting a broad market overview and filtering tools by specific features.

Like G2, Capterra is a comprehensive software directory rather than a specific affiliate tool. It’s an essential resource for comparing affiliate marketing tools because it provides clear category overviews, pricing ballparks, and user-generated reviews to guide your initial research phase.

Its "Affiliate Software" category page is a great starting point for Amazon sellers to get a bird's-eye view of the market. Capterra excels at helping you understand the landscape of available platforms, letting you filter options by features and budget before you start signing up for demos.

Key Features & Benefits

Capterra provides a structured way for Amazon sellers to find and evaluate potential software.

Category Filters: Use the filters to narrow down the list by features critical for Amazon, such as "commission management" or "multi-level marketing," to find platforms that fit your strategy.
Free Options and Trials: The listings clearly indicate which platforms offer free versions or trials, allowing you to test tools without an initial investment. This is perfect for sellers just starting with affiliate marketing.
Vendor Comparison Tables: Directly compare a few shortlisted tools side-by-side to see how their core features, pricing, and user ratings stack up.

Pricing Models

Free to Use: Capterra is free for software buyers; it provides pricing estimates and links to vendor sites for exact details.

Ideal Use Cases: Excellent for the initial discovery phase, especially for users who want to filter potential tools based on a specific set of required features or budget constraints.

Website: capterra.com/affiliate-software/

12. GetApp

Best For: Quickly identifying top-rated and trending affiliate marketing software.

GetApp, much like G2, is a comprehensive SaaS comparison site rather than a standalone tool. It’s an essential resource for finding the best affiliate marketing tools by highlighting top-ranked software in its 'Category Leaders' list. This makes it an excellent place to begin your search, allowing you to quickly identify popular, highly-rated platforms.

The platform uses comparison charts, detailed product profiles, and user reviews to help you make an informed decision. For Amazon sellers, GetApp offers a transparent way to see which affiliate tracking platform has gained the most traction and positive feedback from the market.

Key Features & Benefits

GetApp simplifies the research process for Amazon-focused brands.

Category Leaders List: Start here to see a curated list of the top-performing affiliate software based on user ratings, integrations, and security. This is your high-level overview of the best contenders.
Comparison Charts: Use the charts to compare up to four platforms side-by-side. Focus on features crucial for Amazon sellers, such as "commission management" and "reporting/analytics."
User Reviews and Checklists: Filter reviews to find feedback from businesses of a similar size. The checklists help you ensure a potential platform meets all your technical requirements before scheduling a demo.

Pricing Models

Free to Use: GetApp is a free resource for buyers to research and compare software.

Ideal Use Cases: Great for decision-makers who want to quickly create a shortlist of the most popular and highly-rated tools in the affiliate marketing category before diving into demos.

Website: getapp.com/marketing-software/affiliate-marketing/category-leaders

Making Your Final Choice: The Best Tool for Your Brand

Navigating the crowded market of affiliate marketing tools can feel overwhelming. We've explored a wide range of options, from enterprise-level powerhouses like impact.com and CJ to versatile platforms like ShareASale and Refersion. Each offers a unique set of features designed to help businesses of all types grow through partnerships. The key takeaway is that the "best" tool is rarely a one-size-fits-all solution; it’s the one that aligns perfectly with your specific business model, ecosystem, and growth objectives.

For general e-commerce or SaaS companies, platforms like PartnerStack provide specialized features for B2B partnerships, while Post Affiliate Pro offers deep customization for those who need granular control. These are excellent choices for businesses operating primarily on their own websites. However, if your brand's center of gravity is the Amazon marketplace, your decision-making process requires a different lens.

The Deciding Factor for Amazon Sellers

The most critical factor for an Amazon-centric brand is a tool's ability to integrate deeply and seamlessly with Amazon's own systems. Generic affiliate tracking platforms often struggle here. They can track clicks to Amazon, but they hit a wall when it comes to measuring actual sales, calculating commissions accurately, and, most importantly, leveraging Amazon’s own incentive programs. This is where a specialized tool becomes not just a preference but a necessity.

Your choice should be guided by these key questions:

Does it integrate with Amazon Attribution? Without this, you are flying blind. Accurate, verified sales data from Amazon is non-negotiable for measuring ROI and paying partners correctly.
Can it manage the Brand Referral Bonus? This program is essentially a 10% cash-back reward from Amazon for driving external traffic that converts. Your chosen tool should automate the tracking and calculation of this bonus to maximize your profitability.
Is it built for creators and influencers? Modern affiliate marketing thrives on authentic content creators. A platform designed to simplify onboarding, provide clear analytics, and facilitate easy payments for influencers will help you build a stronger, more engaged partner network.

When you evaluate the options through this Amazon-specific framework, a clear winner emerges. While many of the best affiliate marketing tools we've discussed are powerful, Coral is the standout choice because it is purpose-built to answer these questions affirmatively. It’s designed from the ground up to empower Amazon Brand Registry sellers, turning the unique complexities of the marketplace into a competitive advantage. By directly connecting with Amazon's infrastructure, Coral provides the precise attribution and financial tools needed to transform creator partnerships into a scalable, long-term revenue channel for your brand.

Ready to stop guessing and start growing your Amazon sales with a dedicated affiliate platform? See why Coral is the top choice for thousands of Amazon sellers. Explore our features and book a demo today to build a powerful creator network that drives real results. Find out more at Coral.