Amazon Brand Referral Bonus Calculator
Paste an Amazon product URL and estimate how much Brand Referral Bonus that product can earn from each eligible external sale.
What is the Amazon Brand Referral Bonus?
The Amazon Brand Referral Bonus rewards eligible Brand Registered sellers for driving qualified external traffic to Amazon. Coral helps brands activate creators who can drive those external Amazon sales at scale.
How is BRB calculated?
The calculator uses Amazon's published category table. The basic formula is product sale price multiplied by the category's estimated Brand Referral Bonus rate. Some categories use marginal tiers or price thresholds.
Full Amazon Brand Referral Bonus Rate Table
| Category | Estimated Bonus Rate |
|---|---|
| Amazon Device Accessories | 30% |
| Amazon Explore | 20% |
| Clothing & Accessories (including active wear) | 11% |
| Books (including Collectible Books); Music; Software & Computer/Video Games; Video & DVD; Collectible Books; Home & Garden; Kitchen; Mattresses; Musical Instruments; Office Products; Outdoors; Sports (excluding Sports Collectibles); Pet Supplies; Toys & Games; Luggage & Travel Accessories; Shoes, Handbags & Sunglasses; Everything Else | 10% |
| 3D Printed Products; Industrial & Scientific (including Food Service and Janitorial & Sanitation) | 8% |
| Camera and Photo; Cell Phone Devices; Consumer electronics; Full-Size Appliance; Personal Computers; Video Game Consoles | 5% |
| Tools & Home Improvement | 10%, except 8% for base equipment power tools |
| Automotive & Power sports | 8%, except 7% for tires and wheel products |
| Baby Products (excluding Baby Apparel); Beauty; Health & Personal Care (including Personal Care Appliances) | 5% for products with a total price of $10.00 or less, and 10% for products with a total sales price greater than $10.00 |
| Collectible Coins | 10% for the portion of the total sales price up to $250, 7% for any portion greater than $250 up to $1,000, and 4% for any portion greater than $1,000 |
| Compact Appliances (including parts and accessories) | 10% for the portion of the total sales price up to $300.00, and 5% for any portion greater than $300.00 |
| Electronics Accessories | 10% for the portion of the total sales price up to $100.00, and 5% for any portion greater than $100.00 |
| Entertainment Collectibles | 14% for the portion of the total sales price up to $100, 7% for the portion greater than $100 up to $1,000, and 4% for the portion greater than $1,000 |
| Fine Art | 14% for the portion of the total sales price up to $100, 10% for the portion greater than $100 up to $1,000, 7% for the portion greater than $1,000 up to $5,000, and 3% for the portion greater than $5,000 |
| Furniture (including outdoor furniture) | 10% for the portion of the total sales price up to $200.00, and 7% for any portion greater than $200.00 |
| Grocery & Gourmet Food | 5% for products with a total sales price of $15.00 or less, and 10% for products with a total sales price greater than $15.00 |
| Jewelry | 14% for the portion of the total sales price up to $250.00, and 3% for any portion greater than $250.00 |
| Sports Collectibles | 10% for the portion of the total sales price up to $100, 7% for any portion greater than $100 up to $1,000, and 4% for any portion greater than $1,000 |
| Watches | 11% for the portion of the total sales price up to $1,500.00, and 2% for any portion greater than $1,500.00 |
| Gift Cards | 14% |
Amazon Brand Referral Bonus FAQ
How much is the Amazon Brand Referral Bonus?
Amazon's estimated Brand Referral Bonus varies by category. Many categories are around 10%, while some are higher, lower, or tiered by sale price.
How is BRB calculated?
The estimate is the Amazon product price multiplied by the category-specific Brand Referral Bonus rate, with marginal tiers applied where Amazon publishes tiered rates.
Do I need Amazon Attribution to get BRB?
Sellers generally need Amazon Attribution links so Amazon can identify eligible external traffic and attribute the resulting sale.
How can I maximize Brand Referral Bonus?
Use external traffic sources that can drive qualified Amazon purchases, such as creator partnerships, affiliate campaigns, email, and paid social.