About Coral
Creator affiliate programs, owned by the brand
Coral gives Amazon brands the infrastructure to run their own affiliate programs for TikTok and Instagram creators — tracked with Amazon Attribution, and subsidised by Amazon's Brand Referral Bonus.
What Coral does
Amazon brands invest heavily in off-Amazon creator marketing on TikTok, Instagram, and YouTube, but most have no way to own those relationships. They either send creators to Amazon Associates — where Amazon sets the commission and the brand never sees the data — or they track spreadsheets by hand. The result is no sales visibility, no retargeting pixels, no email capture, and no way to reward the creators who actually perform.
Coral closes that gap. A brand connects its Amazon Seller Central account, publishes a branded creator signup page, and sets a commission per product with per-creator overrides. Every creator who joins gets a unique Amazon Attribution link generated automatically, so every click and every attributed sale is measurable inside Amazon's own official tracking system, with its 14-day attribution window. Because that traffic runs through Attribution links, Amazon credits the brand approximately 10% of referred sale value back to its Seller Central account through the Brand Referral Bonus — which is what makes a creator program cost roughly 10% net instead of the 25–35% of revenue a paid-ads program consumes.
Around that core, Coral handles the operational work: written creator contracts, monthly payouts over PayPal and Venmo reconciled from verified Attribution sales, a per-creator earnings history both sides can see, a referral system that lets creators recruit other creators, and optional branded landing pages that fire Meta, Google, and TikTok pixels — and can capture an email — before the shopper continues to Amazon.
Brand-owned affiliate programs
Amazon brands connect their Seller Central account, publish a branded creator signup page, and set commissions per product — with per-creator overrides for top performers. The brand owns the roster, the terms, and the relationships.
Tracked with Amazon Attribution
Every creator gets their own Amazon Attribution link, generated automatically at signup. Amazon credits sales back to that link for 14 days after a click, so clicks, conversions, and attributed sales are visible to both the brand and the creator.
Subsidised by the Brand Referral Bonus
Because the traffic flows through Amazon Attribution links, Amazon returns approximately 10% of referred sale value to the brand's Seller Central account. A brand paying 20% commission gets ~10% back, so the net affiliate cost lands near 10% — against 25–35% for paid ads.
Automated payouts and contracts
Commissions are reconciled from verified Amazon Attribution sales and paid out monthly via PayPal and Venmo. Creators accept the brand's contract before joining — Coral's standard affiliate template, or the brand's own upload on the Pro plan.
Who Coral is for
Amazon brands and sellers
Brands enrolled in Amazon Brand Registry that already invest in TikTok, Instagram, and YouTube creator marketing but have no infrastructure to own those relationships — no sales visibility, no retargeting pixels, no email capture, and no way to reward their best creators.
Creators and influencers
Creators who want commission rates set by the brand rather than Amazon's fixed Associates schedule, a written contract, real-time visibility into the sales their content drives, and automated monthly payouts.
The company
Coral is a brand proudly owned and operated by Svario, Inc., a United States corporation headquartered in California. As the parent company, Svario, Inc. oversees all business operations and ensures that Coral upholds the highest standards of integrity, transparency, and compliance. All official communications, partnerships, and business activities are conducted under the legal and corporate structure of Svario, Inc.
Support, partnership, and press enquiries all reach the same place: support@coral.ax. You can also use the contact form, and the Privacy Policy and Terms of Service set out how Coral operates.