What are the Best Social Listening Platforms for Amazon Brands in 2025?
What if you knew exactly what your ideal customers were saying about your Amazon products, your competitors, and your niche across social media, forums, and blogs? That's the power of social listening. For brands selling on Amazon US, this isn't just data; it's a direct line to customer sentiment, product feedback, and untapped marketing opportunities. By tuning into these conversations, you can discover authentic creators for your next campaign, get ahead of customer service issues before they impact your reviews, and find new ways to position your products against the competition.
This guide answers the critical questions for any Amazon brand:
- What are social listening platforms? They are tools that monitor digital conversations to understand what is being said about a brand, industry, or topic.
- How do social listening platforms differ from analytics tools? Analytics tools (like your social media platform's built-in analytics) track your own channel's performance (likes, shares, followers). Social listening platforms track conversations about you everywhere on the web, even when you aren't tagged.
- What features should you look for? Key features include sentiment analysis, competitor tracking, real-time alerts, and influencer identification.
- Which platforms are best for influencer discovery? We'll highlight tools that help you find creators already talking about your niche.
We’ve reviewed seven of the top platforms, comparing their functionality, pricing tiers, and integration capabilities to help you find the right fit for your Amazon US brand.
1. Sprout Social
Sprout Social is a comprehensive social media management suite that offers powerful listening capabilities as an add-on. This makes it an excellent choice for Amazon brands who want to consolidate their publishing, engagement, analytics, and listening tools into a single, unified platform, reducing the need to switch between different software. The platform is designed for team collaboration, offering robust workflows that help manage brand conversations at scale.
Sprout's approach stands out by integrating listening data directly with your daily social media activities. For example, an Amazon brand can set up a query to monitor mentions of their top-selling product alongside a key competitor. When the listening tool identifies a user praising the competitor’s product, your team can see it, analyze the sentiment, and decide whether to engage directly, all within the same dashboard. You can explore more details about how to leverage social media listening software to gain a competitive edge.
Key Features and Use Cases for Amazon Brands
- Integrated Listening and Publishing: Monitor conversations about your Amazon products and immediately use those insights to schedule relevant content. For instance, if you notice a spike in questions about a product feature, you can quickly create and publish a post addressing it.
- Sentiment Analysis and Alerts: Automatically track whether mentions of your brand are positive, negative, or neutral. Set up alerts for significant shifts, such as a sudden increase in negative sentiment, allowing you to quickly address customer service issues before they escalate on your Amazon listings.
- Boolean and Location Monitoring: Create highly specific queries to find ideal influencers. An Amazon brand selling outdoor gear in the US market could search for posts containing keywords like "hiking" and "camping" from users in the Pacific Northwest who have a positive sentiment, helping discover creators for future partnerships.
Pro Tip: Use Sprout’s listening reports to identify common pain points customers have with competing products on Amazon. Feed this intelligence directly into your product development and update your Amazon product listings to highlight how your product solves those specific problems.
| Pros | Cons |
|---|---|
| All-in-one suite reduces vendor sprawl. | Listening is a paid add-on to core plans. |
| Strong enterprise-level features and support. | Advanced Listening pricing can be high for large volumes. |
| Clear plan structure and a 30-day free trial. | Per-seat pricing model can become expensive for larger teams. |
Sprout Social is one of the best-known social listening platforms for teams that need a holistic solution. While the Listening feature comes at an additional cost, its seamless integration into a full-service management tool provides significant workflow efficiencies.
Website: https://sproutsocial.com/pricing/
2. Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence is an enterprise-grade platform that moves beyond standard social listening into deep market research. It’s an ideal choice for larger Amazon brands that need to analyze massive volumes of consumer conversations from social media, forums, blogs, and news sites. Its strength lies in providing large-scale, historical data and advanced AI analysis to uncover nuanced trends and strategic insights for the US market.
Unlike all-in-one management suites, Brandwatch is a dedicated intelligence tool built for research. An Amazon brand, for example, could use it to not just track mentions of their product but also to understand the entire consumer journey. They could analyze discussions around a product category, identify unmet needs, and see how their brand's perception stacks up against competitors globally. This data can then be visualized in sophisticated dashboards for executive-level reporting, which can be further enhanced by tracking creator campaigns through a dedicated influencer marketing dashboard.
Key Features and Use Cases for Amazon Brands
- Large-Scale Data and Historical Depth: Access a vast repository of public online conversations, including years of historical data. This allows an Amazon brand to analyze long-term shifts in consumer preferences or track the evolution of a competitor’s brand reputation over time.
- AI-Powered Topic and Sentiment Detection: Brandwatch’s AI, Iris, automatically surfaces key topics and themes from millions of mentions, helping you understand why people are talking about your brand. An electronics brand could use this to discover that a minor software bug is a major source of negative sentiment, prompting a quick fix.
- Advanced Audience Segmentation: Go beyond basic demographics to segment audiences based on their interests, professions, or how they talk about products online. This helps Amazon brands identify highly specific creator personas or niche customer groups for targeted marketing campaigns.
Pro Tip: Use Brandwatch to conduct pre-launch research for a new product. Analyze conversations in your target category to identify feature gaps in existing Amazon products and consumer desires. This allows you to position your product with messaging that directly addresses what the market is asking for.
| Pros | Cons |
|---|---|
| Extremely powerful data coverage and scalability. | Pricing is quote-based and aimed at the enterprise level. |
| Mature analysis and visualization for deep insights. | Has a steeper learning curve than simpler tools. |
| Recognized as a leader for enterprise-grade research. | May be overly complex for brands needing basic monitoring. |
Brandwatch is one of the most powerful social listening platforms for organizations that treat consumer intelligence as a core business function. While its price and complexity place it in the premium category, its depth of data and analytical capabilities are unmatched for strategic decision-making.
Website: https://www.brandwatch.com/pricing/
3. Talkwalker
Talkwalker is a powerful consumer intelligence and social listening platform designed for brands that need to monitor online conversations at scale. Its strength lies in its extensive data coverage and enterprise-grade analytics, making it ideal for Amazon brands aiming to gain a deep understanding of market trends, brand health, and competitive landscapes across a vast array of digital sources. The platform includes unlimited users on all plans, which is a significant advantage for growing teams.
What sets Talkwalker apart is its AI-powered "Blue Silk" technology, which provides deeper insights into sentiment, themes, and even image recognition. For an Amazon brand, this means you can go beyond just text mentions. You could track how your product's packaging appears in user-generated photos on Instagram or identify emerging visual trends related to your product category. These advanced analytics help uncover opportunities that simple keyword tracking might miss, which can be a game-changer when refining your marketing and product strategy.
Key Features and Use Cases for Amazon Brands
- Comprehensive Data Coverage: Monitor conversations across more than 150 million sources, including social media, blogs, forums, and news sites in 187 languages. This is crucial for US-based Amazon brands looking to understand a diverse customer base or considering expansion.
- AI-Powered Insights: Use the proprietary AI engine to analyze sentiment, identify key conversation themes, and even recognize your logo or products in images. This helps you understand the true context of a mention without manual analysis.
- Influencer Identification: Filter conversations to find influential voices discussing your niche or competitors. Its detailed analytics on reach and engagement can help pinpoint authentic creators, a crucial first step before using influencer outreach tools to build partnerships. This platform is excellent for influencer discovery.
Pro Tip: Leverage Talkwalker's pre-built IQ Apps to quickly set up dashboards for competitor benchmarking. Track your share of voice against other top sellers on Amazon, analyze their campaign messaging, and identify gaps in their customer service that you can exploit.
| Pros | Cons |
|---|---|
| Unlimited users on all packages supports team growth. | Pricing is not public and requires a custom quote. |
| Extensive global data coverage and advanced AI. | May be over-featured and complex for very small brands. |
| Strong enterprise support and onboarding. | Higher learning curve compared to simpler tools. |
Talkwalker is one of the most robust social listening platforms for brands that are serious about data-driven consumer intelligence. While its custom pricing and feature depth are geared toward larger organizations, its powerful analytics provide a significant competitive advantage for Amazon sellers looking to master their market.
Website: https://www.talkwalker.com/pricing
4. Meltwater
Meltwater is an enterprise-grade media intelligence suite that combines social listening with comprehensive news and editorial media monitoring. This positions it as a powerful tool for established Amazon brands that need to track their brand reputation not just across social media, but also in press releases, news articles, and blogs. Its strength lies in providing a 360-degree view of brand presence in one unified environment.
What makes Meltwater stand out is its ability to trace a conversation's journey from an online publication to social media chatter. For an Amazon brand launching a new product, Meltwater can monitor the initial press release pickup and then track how that news is shared and discussed on platforms like X (formerly Twitter) or Reddit. This helps teams understand the full impact of their PR efforts and identify key voices driving the conversation.
Key Features and Use Cases for Amazon Brands
- Combined Social and News Monitoring: Track mentions of your Amazon store or products across a massive index of global news sources and social platforms simultaneously. This is ideal for managing brand reputation and measuring the impact of PR campaigns.
- GenAI-Assisted Insights: Leverage AI to quickly summarize large volumes of mentions, identify emerging trends, and generate executive-ready reports. An Amazon brand could use this to distill thousands of product reviews and social posts into a few key takeaways for product development.
- Influencer Discovery and Management: Meltwater’s platform includes tools to identify relevant journalists, bloggers, and social media influencers. For a brand in the beauty space, this means they can find both a beauty editor at a major magazine and an up-and-coming TikTok creator in the same workflow, making it a strong tool for influencer discovery. It’s also crucial to define your strategy by tracking the right influencer marketing KPIs.
Pro Tip: Use Meltwater’s earned media monitoring to find authentic, unsolicited reviews of your products on blogs or news sites. Reach out to these authors and creators to build relationships, offer them affiliate links for their articles, and turn positive press into a creator partnership.
| Pros | Cons |
|---|---|
| Broad coverage across social and editorial sources. | No self-serve free trial; pricing is custom. |
| Tailored packaging for industry, region, and language needs. | Can be more than SMBs need or want to pay. |
| Strong service and support reputation for enterprise buyers. | The interface can be complex for new users. |
Meltwater is one of the leading social listening platforms for organizations requiring deep media intelligence beyond just social media. While pricing is customized and geared toward larger businesses, its comprehensive data and robust support make it a top contender for brands that need to manage their reputation at a large scale.
Website: https://www.meltwater.com/en/pricing
5. Sprinklr Social Listening
Sprinklr is an enterprise-grade customer experience platform with a powerful social listening engine at its core. It is built for large-scale operations, offering real-time data from over 30 social and digital channels, including firehose access from key sources. This makes it a top choice for major Amazon brands needing to manage massive volumes of conversations, monitor brand health globally, and mitigate crises with advanced alerting.
Sprinklr’s patented AI distinguishes it by going beyond basic sentiment to analyze emotion, intent, and specific product attributes mentioned in conversations. For an Amazon brand, this means you can automatically categorize feedback on a new product launch not just as "negative," but as "negative-disappointed" and tie it directly to mentions of "battery life." While known for its enterprise focus, Sprinklr also offers a self-serve pathway for smaller US-based teams, making its powerful AI more accessible.
Key Features and Use Cases for Amazon Brands
- Advanced AI and Theme Detection: Automatically identify and cluster emerging themes from customer conversations about your Amazon listings. If customers suddenly start mentioning "difficult assembly" after a packaging change, Sprinklr's AI can flag this trend before it impacts your product reviews.
- Visual and Logo Detection: Monitor for uses of your brand logo and product imagery, even when your brand name isn't tagged. This is invaluable for discovering authentic user-generated content on platforms like Instagram or TikTok that can be repurposed for your Amazon A+ Content.
- Competitive Benchmarking: Create out-of-the-box dashboards to compare your share of voice, sentiment, and key conversation topics against your main competitors on Amazon. This helps you pinpoint their weaknesses and identify strategic opportunities. You can find more details on how this data informs a broader strategy in our guide to influencer marketing tools.
Pro Tip: Use Sprinklr's crisis management alerts to get ahead of potential issues. Set up real-time notifications for keywords like "recall," "unsafe," or "fake" alongside your brand name to immediately catch and address any reputation-damaging conversations tied to your Amazon products.
| Pros | Cons |
|---|---|
| Deep enterprise-level governance and security. | Advanced configurations can require onboarding time. |
| Self-serve on-ramp with credit-card billing available. | Pricing varies by seat, data volume, and modules. |
| Scales to handle very large data volumes. | Robust features are concentrated in higher-tier plans. |
Sprinklr stands out as one of the most powerful social listening platforms for enterprises that require deep, AI-driven insights and robust governance. Its ability to process and analyze data at a massive scale makes it ideal for global brands selling on Amazon.
Website: https://www.sprinklr.com/products/consumer-intelligence/social-listening/
6. Brand24
Brand24 is an accessible and powerful social listening tool well-suited for small to mid-sized businesses, including growing Amazon brands. It offers a strong balance of real-time monitoring, AI-driven insights, and user-friendly reporting at a competitive price point. The platform is known for its quick setup and transparent pricing, making it an excellent choice for brands that need to deploy a listening strategy without a lengthy onboarding process or enterprise-level budget.
What makes Brand24 stand out is its focus on delivering actionable data quickly. An Amazon brand owner can set up a project to track their brand name, key products, and competitors in minutes. The platform then scans social media, news sites, blogs, podcasts, and review sites, providing real-time alerts for new mentions. This allows brands to immediately engage with customer feedback, jump into relevant conversations, and protect their online reputation before issues escalate.
Key Features and Use Cases for Amazon Brands
- Real-Time Alerts and Dashboards: Get instant notifications via email or the mobile app whenever your brand or product is mentioned. This is crucial for Amazon brand owners who need to address negative reviews or product questions promptly to maintain a high seller rating.
- AI-Powered Insights: Brand24 uses AI to deliver more than just sentiment analysis; it also detects emotion and identifies trending topics within your mentions. This helps you understand the "why" behind customer conversations, providing valuable feedback for product page optimizations.
- Influencer Identification: The platform automatically scores authors and profiles based on their share of voice and influence. An Amazon brand can use this to quickly identify micro-influencers who are already talking about their product category, creating a pre-vetted list of potential partners for an affiliate program. It's a great choice for influencer discovery on a budget.
- Multi-Platform Monitoring: Track conversations beyond major social networks, including podcasts and product review sites. This gives you a holistic view of how your Amazon products are being discussed across the entire web.
Pro Tip: Use Brand24’s anomaly detection to spot unusual spikes in conversation about your brand or a competitor. A sudden surge in negative mentions could signal a product defect or a PR issue, while a positive spike might indicate a viral moment you can amplify.
| Pros | Cons |
|---|---|
| Transparent pricing and a 14-day free trial. | Tiered plans limit the number of keywords and mentions. |
| Very easy to use with a fast setup process. | Less suited for deep customization and governance than enterprise suites. |
| Strong user ratings and customer support. | Reporting features are functional but less advanced than top-tier rivals. |
Brand24 is one of the most effective social listening platforms for teams that prioritize value, speed, and ease of use. Its straightforward approach ensures that even smaller Amazon brands can access sophisticated monitoring and AI-driven insights without the complexity or cost of an enterprise-level solution.
Website: https://brand24.com/
7. Mention
Mention offers a powerful and accessible suite of social listening and media monitoring tools, making it a strong contender for SMBs and mid-market Amazon brands. It strikes a balance between user-friendly design and robust functionality, providing real-time tracking of brand mentions, competitive intelligence, and even review site monitoring in one platform. This makes it ideal for brands who need comprehensive insights without the complexity of enterprise-only software.
Mention's standout feature is its broad source coverage, which includes major social networks, web articles, blogs, forums, and over 75 review sites. For an Amazon brand, this means you can monitor a customer's entire journey, from a tweet asking about your product to a detailed review posted after purchase. This holistic view helps you identify trends, manage your brand's reputation, and gather authentic product feedback from multiple touchpoints.
Key Features and Use Cases for Amazon Brands
- Comprehensive Review Monitoring: Track reviews for your products not just on Amazon but across dozens of other sites. This allows you to consolidate feedback, identify recurring issues mentioned on different platforms, and respond quickly to maintain a positive brand image.
- Real-Time Alerts and Sentiment Analysis: Set up instant alerts for keywords related to your brand or products. If a popular creator mentions your product in a negative light, you can be notified immediately, giving you a chance to engage and mitigate potential damage.
- Competitive Intelligence Dashboards: Create alerts to monitor your competitors' brand names, products, and campaigns. Analyze their share of voice, track sentiment around their new launches on Amazon, and identify weaknesses in their strategy that you can capitalize on.
Pro Tip: Use Mention's alerts to find micro-influencers who are already organically talking about products in your niche. Set up a query for unbranded keywords related to problems your product solves. When you find a creator discussing that problem, you've found a perfect, authentic partner for a future collaboration.
| Pros | Cons |
|---|---|
| Straightforward pricing for the Company plan. | Lower-cost legacy self-serve plans are no longer sold. |
| Review-site monitoring is included in core plans. | Advanced features and high mention volumes require top-tier plans. |
| Clear documentation and active customer support. | Can be less comprehensive than enterprise-focused solutions. |
Mention is one of the most well-rounded social listening platforms for brands that need more than just social media monitoring. Its inclusion of web and review site tracking provides a 360-degree view of your brand's online presence, offering actionable insights for product development, marketing, and customer service.
Website: https://mention.com/en/pricing/
How Do the Top Social Listening Platforms Compare?
| Platform | Functionality ⚙️ | Pricing Tiers 💰 | Integration Capabilities 🔗 | Best For Influencer Discovery? 🔎 |
|---|---|---|---|---|
| Sprout Social | All-in-one social management & listening | Paid add-on to core subscription plans | Integrates with Zendesk, HubSpot, Salesforce | Good, with advanced query building |
| Brandwatch | Deep consumer intelligence & research | Quote-based, enterprise-focused | Connects with BI tools like Tableau, Google Data Studio | Excellent, for identifying personas and macro-influencers |
| Talkwalker | Enterprise-scale listening & analytics | Custom pricing, unlimited users | Extensive API and integrations with BI and CRM tools | Excellent, with detailed audience analytics |
| Meltwater | Media intelligence (social + news) | Custom pricing for tailored packages | Integrates with major CRM and analytics platforms | Strong, for finding journalists and social creators |
| Sprinklr | Unified customer experience management | Quote-based, varies by module/seat | Deep integration across enterprise tech stack | Very good, especially for visual discovery |
| Brand24 | Real-time SMB social monitoring | Transparent, tiered monthly plans | Integrates with Slack and has mobile apps | Strong, with built-in influencer scoring |
| Mention | Web, review, and social monitoring | Tiered plans for SMB/mid-market | Integrates with tools like Slack, Zapier, Buffer | Strong, for finding organic brand advocates |
From Listening to Partnership: What's Your Next Move?
You've explored the landscape of social listening platforms, from comprehensive enterprise solutions like Sprinklr and Brandwatch to agile tools like Brand24 and Mention. The core takeaway is clear: listening is the strategic foundation for authentic brand growth, especially for brands selling on Amazon US.
You now understand how these platforms unearth powerful insights: identifying untapped product feedback, tracking competitor strategies, and discovering creators who are already organically championing your products. These are the voices that will resonate most authentically with your target audience.
Turning Insights into Actionable Growth
The true power of social listening isn't just in the data you collect, but in the action you take. Information without implementation is just noise. Your journey doesn't end when you find the perfect creator or identify a positive sentiment trend. That's where it begins.
Here’s a summary of your key next steps:
- Define Your Goal: Are you focused on product development, campaign tracking, or influencer discovery? A brand seeking deep consumer intelligence might choose Talkwalker, while one focused on finding and engaging with brand advocates might start with a tool like Mention.
- Match Features to Needs: If your main goal is discovering creators, prioritize platforms with robust influencer identification metrics like Talkwalker or Brand24. If it's tracking campaign sentiment for a new product launch on Amazon, focus on real-time alerting and sentiment analysis capabilities.
- Integrate Your Workflows: The most successful brands connect their social listening data to their marketing execution. Insights about what creators are saying should directly inform who you partner with. For a more in-depth look at creator marketing, explore these influencer marketing tools and the best tools for influencers.
From Discovery to Partnership: The Final Step
Social listening is the first step. The ultimate goal is to transform the organic conversations you’ve discovered into structured, profitable relationships. You've identified creators who genuinely love your brand. The next step is to empower them by inviting them into a formal partnership program. This is how you build a loyal, high-performing ambassador community that drives real sales on Amazon.
Don't let your valuable social listening insights sit in a dashboard. Use them to build meaningful connections. Coral is the next step after social listening—turning insights into actual creator partnerships. The conversation is happening right now; it's time to join in and lead it.
Ready to turn your social listening insights into a powerful creator program? Coral helps you manage your Amazon creator partnerships, track sales with Amazon Attribution, and automate payouts. Stop just listening and start collaborating. Discover how Coral can scale your brand.